New Blog: Key consumer trends for retailers in 2024
Cin7's recent research “Winning the Holiday Dollar,” reveals compelling insights into how consumers are approaching their holiday shopping in 2024. Some of the top findings include:
- 77% of shoppers sticking to a wishlist say that a deal would cause them to make a purchase
- Flash sales would cause 54% of shoppers to exceed their budget and 43% would push the envelope for a limited-time deal
- Two-thirds of holiday shoppers discover small businesses through social media, while 67% find them through local markets – with early bird shoppers being 51% more likely to support small businesses this season
Read the full report here: https://www.cin7.com/blog/winning-the-holiday-dollar/
What was most surprising to you? What reflected what your business is predicting? Share your thoughts in the thread!
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