Winners, Losers, and Chasers

Winners, Losers, and Chasers

ForesightAI automatically segments every product in your inventory into one of three categories — Winners, Losers, and Chasers. Knowing which products fall into which category helps you prioritize your top sellers, act on dead stock, and make smarter decisions about what to reorder and what to clear.

Classification is based on your product strategy, which defines what "performing well" means for your business. A product that moves high volume might be a Winner under a sales quantity strategy but a Loser under gross margin. Choosing the right strategy is what makes the segmentation meaningful.

ForesightAI also assigns a target service level to each category, controlling how aggressively it plans stock availability for Winners, Chasers, and Losers.

Before you start

  • Cin7 ForesightAI included in your subscription.

  • ForesightAI requires at least 6 months of sales history in Cin7 Core

  • Choose your product strategy. This determines how Winners, Losers, and Chasers are classified

Winners

Winners are your top products but often only a small subset of your entire product range. Depending on your strategy, Winners are either your highest in profit, revenue, popularity, or volume sold.

Avoid low stock or stockouts on your Winner products. You want these goods available at all times, and with enough buffer stock to get through any unexpected sales spikes. If possible, negotiate for improved profit margins on these items to increase your revenue even further.

ForesightAI targets a 99.5% service level for Winners to support this.

Losers

Losers bring in very little or no revenue and often cost you money while sitting on a shelf through storage fees, labor, expiration, and more.

Remove these items from your inventory and don't order more. Discount these products to clear them from your store or negotiate with your suppliers for a buyback. While this will reduce your profit margin, you save on the inventory maintenance costs and make more room for your Winners and Chasers.

ForesightAI sets no service level for Losers. The goal is to sell through existing stock, not replenish it.

Chasers

Chasers are the majority of your product and they attract customers to your store. But Chasers don't sell enough to be Winners.

Customers choose stores that offer a large variety of goods so Chasers are important to your store. Without Chasers attracting customers, it's harder to sell Winners. You want to keep Chasers available, but it's not a business emergency if you are out of stock for a short period.

ForesightAI targets a 95% service level for Chasers. This is enough buffer to avoid most stockouts, but short periods out of stock are acceptable.

Service level

Service level is the percentage of customer demand you can fulfill from stock on hand. 99% means nearly every customer can buy the product, 50% means every second customer goes home empty-handed.

ForesightAI sets service levels per category:

  • Winners — 99.5%: Near-guaranteed availability to protect against stockouts and demand spikes

  • Chasers — 95%: Strong availability, but short periods out of stock are acceptable

  • Losers — none: ForesightAI won't plan to replenish Losers. The goal is to sell through existing stock

Where to find Winners, Losers, and Chasers

ForesightAI surfaces segment data in several places across Cin7 Core:

  • Dashboard widgets — monitor the overall percentage and value of your Winners, Losers, and Chasers on the dashboard widget

  • Winners and Losers page — review segment classification and performance data for every product in detail on Winners and Losers

  • Enhanced product availability report — Winners are marked with a crown in product availability

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